The number one issue is cost.
While Uber is still struggling to attract the people that have been waiting for years to get into its service, it also faces stiff competition from Lyft, a much cheaper alternative to Uber that is rapidly growing in popularity.
In addition, Uber has had to pay fines in California, Florida and Texas for violations related to drivers’ use of the app.
While the company is looking to scale up, the challenges of scaling up will be a constant source of friction for its drivers, said David Miller, a senior director of business development at Lyft.
Lyft currently has roughly 50,000 drivers in its fleet, Miller said, but as more drivers are added it will require more drivers to handle more orders.
The company will likely continue to work with state and local governments to improve drivers’ wages and conditions, Miller added.
But Lyft is also working to change its drivers’ expectations of the company.
When the company first began testing its drivers in the Bay Area, it promised them they would get a raise when they went on the job, Miller told The Verge.
Now, with the company’s current drivers, it is “talking about giving them the minimum wage, a pay increase, and the ability to take care of their families,” he said.